In a bid to raise the bar in Rangefinder technology, Nikon introduces the all-new Archer's Choice MAX, a bow hunter's rangefinder specifically designed and engineered with the help of Ralph and Vicki Cianciarulo of Archer's Choice TV for "round the world bowhunting situations." Featuring Nikon's all-new Active Brightness Control Viewfinder, an innovative technology allowing fast reads against almost any background during the toughest lighting conditions, the versatile Archer's Choice MAX is designed for virtually any bow hunting scenario.

In brighter conditions, the rangefinder will display the newly designed LCD, which provides suitable contrast and readability against a variety of backgrounds, together with enhanced light transmission. In darker conditions, the rangefinder automatically turns on the orange LED illumination to the liquid crystal characters for optimum visibility, adjusting brightness as needed for appropriate contrast.

Nikon's advanced ID Technology calculates for various incline or decline shooting angles--up to 89-degrees of angle. Simply aim, push the button and plan your shot according to the displayed distance. A clean, uncluttered display gives you the most important number--range to shoot.

Fast and accurate, the Archer's Choice MAX includes a 28% larger ocular and 23% wider field of view compared to prior models for fast target acquisition. Nikon's Tru-Target option allows the user to choose between two settings, First Target Priority or Distant Target Priority modes. The rangefinder features Nikon's legendary multicoated optics, water- and fog-proof rugged durability, and pocket-sized portability. A silent technology case for the ultimate in stealth bow hunting is also included.